What Can Real Estate Agents Offer As Marketing Incentives ...

Real estate agents can?t say ?Buy one get one free!? and they can?t offer ?30% off? daily specials.

But is there something you can offer to buyers or sellers who choose to use your services? And if there is, would doing so help or hurt your business?

Offering discounted commission would be distasteful (to most agents, anyway) so you?d have to offer something else. And would that build or diminish your professional status?

I can see discount coupons as a marketing tool for others who provide services to your clients. Inspectors, home stagers, landscapers, even a cleaning service might gain more business through coupons you presented to all of your listing clients and/or to your buyers.

And, if you helped them increase their business they might try to send more buyers and sellers your way.

It?s an idea to consider, at least.

But what if you merely offered an incentive for contacting you ? with no strings attached.

Here?s an idea that I think would increase the number of out-of-town buyers who come straight to you. It involves time and effort. So it might be a project to tackle during those dreaded slow months.

What if you secured a map of your marketing area ? then invited other providers to purchase advertising space around the perimeter? You wouldn?t need to limit yourself to real-estate related providers, but could include other businesses as well ? such as restaurants, dry cleaners, hardware stores, golf courses, gyms, etc.

Of course,your own marketing message would be prominent on both sides of the map
.

You?d have to do good homework ahead of time ? find out the cost of printing, etc. so you could divide the cost between your advertisers. Your own contribution to production costs could be the time you?d spend putting it all together.

Have enough copies printed so that you and each of your advertisers have plenty to hand out.

Once you have copies in hand, put a sign up box on your website, inviting out-of-town buyer prospects to request a copy. Then encourage your fellow advertisers to do the same on their own websites. Remind them that people who plan to move to your community are eager to learn about more than just the houses for sale, so they can gain new customers by giving away your maps as well.

Of course, mailing isn?t free?

Mailing the map would cost you some postage. But when those buyers hit town, they?d be carrying YOUR map, with YOUR advertising. And meanwhile, you?d be able to maintain top of mind awareness with them by sending drip marketing messages.

If a project like that seems too large to tackle alone, maybe your favorite mortgage broker, home stager, inspector or other professional would be happy to make it a joint effort.

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