Are you wondering why most social media marketing plans for Realtors? fail? The answer is simple: Commitment. Simply put, often, agents get impatient, don?t see results and quit. Sometimes they simply end up biting off more than they can chew and abandon the program as well. More often than not though, they have not spent the time to craft a marketing plan for their social media efforts. When you don?t have a structured plan, you have an impossible task ahead of you.
We get it. Social media is hard, requires CONSISTENCY and dedication. That said though, it?s not impossible. Here are three quick tips to consider, when drafting and implementing a social media marketing plan:
1) Stay committed:
This past weekend we made a viral video, poking fun at the public?s misconecptions of the Real Estate Industry, titled ?Being A Realtor? IS EASY! ? Anyone Can Be A Real Estate Agent?. Just as being a Realtor? is tough work, and requires dedication, perseverance and character to succeed, social media requires it?s own unique set of traits for success. Namely:
? Dedication
? Consistency
? Engagement
Without those three things, your campaign will fail. You need to look at your social media efforts as another way you spend time in your life building your Real Estate Practice. If you approach it as methodically, and as seriously as you do marketing and selling your client?s listings, you will succeed.
2) Let your content make you an expert:
FACT: People in the social universe DO NOT care if you are a ?Top 1% Realtor?, ?A Resident Expert Of An Area?, or even an ?Expert Negotiator That Can Get Them Top Dollar For Their Home?. That?s all a sales pitch. Leave the sales pitch at the door (mostly). In a perfect world, you want to share with people industry insights, your opinion on what top analysts are reporting in the media, local market conditions that affect your target audience. In other words, show them your vast, professional knowledge.
I generally suggest that agents focus their marketing plans on 85-90% education and then the remaining 10-15% on self promotion. At the end of the day, if a homeowner feels you are knowledgeable and professional, you really don?t have to ?sell them? on doing business with you. They are going to select you because of the professional you are.
3) Social Media Requires Social Engagement
You know that social media is actually ?social? media, right? If you do, pat yourself on the back. If you don?t, don?t feel bad. I can?t tell you how many people come into our office to have us take on their social media efforts and have no idea that they (or someone in my office) is actually going to have to monitor their social media properties and actually ?converse? with those that share posts, ask questions, etc.
The only way a busy Realtor? can execute this step successfully is to schedule your social media interaction. You don?t have to spend all day strapped to an internet enabled device, waiting, just in case someone responds to your social media posts. All you have to do is block off a ?social media meeting? in your calendar, every day, and be dedicated enough to keep that meeting, log into your social media control panel, and converse with those in your social media universe.
Once a day. Nothing more, nothing less. You?d be surprised how many people don?t do this. As a result, their social media efforts never reach critical mass.
These are just a few examples of ways you can arm yourself to guarantee Social Media success. There of course are many tips and tricks, and even strategies that can help you start with no presence and get up to ?social media baller? status, in no time at all. If you are interested in learning more about these, have some ideas you?d like to bounce off of someone, or even just have some basic questions that you?d like an unbiased opinion on, contact me anytime, and I?d be more than happy to speak with you and help you in any way I can.
Chris Leo is a Silicon Valley, CA entrepreneur, complete workaholic, top notch marketer, type ?A? personality, shameless self-promoter and never ending ?connector?.
Even though he is seemingly always working, when he does take breaks, the ?work hard, play hard? motto takes on a whole new meaning. His life is controlled chaos and he loves it.
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Source: http://leadingagent.net/blog/?p=669
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