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July 21, 2013 --
Toronto, Canada (PRWEB) July 21, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing its comments on a Google study showing the impact paid mobile search ads have on mobile organic traffic.
In 2012, roughly 85% of Canadians used a mobile device to stay connected, find information, and shop. By 2015, Canada is expected to have a wireless penetration rate exceeding 100%, says Marco Reuter, business development manager at Numero Uno Web Solutions. As a result, small- and medium-sized businesses need to ensure their online marketing campaigns are optimized for mobile; from designing web sites that are easy to navigate and read on smaller smartphone screens to optimizing mobile ads. (Source: Trichur, R., Canada on track to pass 100-per-cent wireless penetration rate, The Globe and Mail June 5, 2012; http://www.theglobeandmail.com/technology/mobile/canada-on-track-to-pass-100-per-cent-wireless-penetration-rate/article4230795/.)
According to Reuter, a recent Google study focusing on the impact that mobile search ads have on mobile organic traffic found that mobile pay-per-click (PPC) ads dont hurt mobile organic traffic. In fact, the study found that, on average, mobile ads provide an 88% increase in mobile search clicks. Meaning, says Reuter, the vast majority of users that clicked on a mobile ad would not have clicked on an organic result if the PPC campaign had been paused. (Source: Miller, A., New research shows that 88% of ad clicks from mobile search are incremental to organic clicks, Google Inside AdWords, July 16, 2013; http://adwords.blogspot.ca/2013/07/new-research-shows-that-88-of-ad-clicks.html.)
One of the benefits a PPC campaign has over an organic search engine optimization (SEO) advertising strategy is that paid advertising can drive quality traffic to a site in a very short period of time, says Reuter. Small- and medium-sized businesses operating on a tight budget can effectively reach customers using mobile devices based on when the ads are shown and in which geographic regions. Ineffective PPC mobile campaigns can also be adjusted or even closed, says Reuter.
Todays mobile consumer trusts both organic and paid search results when it comes to connecting with businesses. In fact, this most recent Google study shows that paid mobile ads help consumers connect with all types of businesses, demonstrating why its important for smaller businesses to advertise on mobile. After all, local businesses looking to connect with mobile customers need to make sure their message appears where people are looking, Reuter adds.
Whether a small- or medium-sized business wants to use organic channels or implement a strategic PPC campaign, they need to use an online marketing team with a track record of success, says Reuter.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize a companys search engine optimization and online presence, visit numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Read the full story at http://www.prweb.com/releases/mobile-organic-traffic/numerounoweb/prweb10945379.htm.
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Source: http://www.consumerelectronicsnet.com/articles/viewarticle.jsp?id=2716869
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