Ft. Lauderdale, FL ? March 19th, 2012: Ultra-luxury Silversea Cruises today announced the appointment of Ellen Bettridge as President of the Americas. She will head the company?s Fort Lauderdale office.
Bettridge, whose appointment becomes effective April 9th, will join Silversea with an extensive background in the retail travel industry. Most recently, she served as vice president of the American Express U.S. Retail Travel Network. Over the course of her 20 years with American Express, she served as a travel counsellor, account development executive, field performance manager for the eastern region in corporate services, and director of account development in corporate services.
Bettridge, as President of the Americas, and Steve Odell, as President of Europe and Asia Pacific, will both report to Kenneth W. Watson, the company?s chief operating officer.
Silversea believes the new structure will further strengthen its worldwide sales and marketing organization.
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About Silversea Cruises
Silversea Cruises is recognized as an innovator in the luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit ? all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ship Silver Explorer, Silversea Cruises? itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 450 fascinating destinations in between.
In the U.S., Silversea has been voted ?World?s Best? by the readers of Cond? Nast Traveler (nine times) and Travel + Leisure (seven times), and rated Number-One luxury cruise line by high-net-worth consumers in the 2008 Luxury Brand Status Index (LBSI). International awards include ?Best Innovation in Products and Services? from the Italian Innovazione Marketing Oggi Awards (2009); ?World?s Leading Small Ships Cruise Line? from World Travel Awards (2009); ?Five Star Diamond Award? from the American Academy of Hospitality Sciences (2010); ?Number One? small-ship line in the Readers? Choice survey conducted by Britain?s Cond? Nast Traveller magazine (2010); ?Best Luxury Cruise Line? Excellence Award by Spain?s Cruise News Media Group (2009); ?Best Luxury Cruise Line? by Australia?s Luxury Travel & Style Magazine (2011); and ?Best Luxury Cruise Operator? according to Travel Weekly China (2010).
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For more information on Silversea Cruises, please contact a travel agent.
For a complimentary brochure, please call toll-free (877) 215-9986 or visit www.silversea.com.
Media Contact:?? Kate Hillyar Siren Communications 416-351-0777 kate@sirencommunications.comnfl games jesus montero hiroki kuroda kuroda nfl scores nfl scores gene hackman
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